The Consumer Electronics Show Asia 2017 , will take place in Shanghai from June 7 until June 9.  High Tech XL, XNode and the Holland Innovation Network China of the Consulate General of the Kingdom of the Netherlands in Shanghai combine forces at the Holland Innovation Pavilion at the  Startup Park of CES Asia. In addition, around 10 startups will present themselves in startup booths next to the Holland Innovation Pavilion.

CES Asia 

CES Asia will be held for the second time at the Shanghai New International Expo Center (SNIEC) and was a great success last year with almost 34,000 attendees

including 1,300 from the media! CES Asia focuses on consumer electronics (3D printing, wearable’s, robotics, drones, vehicle technology, smart home and Internet of Things). CES Asia offers startups a unique exhibition opportunity for new products, services and ideas.

In the Startup Park at CES Asia startups get a perfect opportunity to combine forces and collectively position the Netherlands as an innovative, technologydriven and cooperation-minded country.

Other activities :

There will be a  presentation stage next to the Holland Innovation Pavilion where we will organise an event for Dutch and Chinese startups every day of CES Asia.

Prior to the CES Asia, on Tuesday evening June 6,  Startup Grind Shanghai will host a special event with Ben Bateman (Senior Director at Indiegogo) at coworking

space NakedHub. Next to a workshop crowdfunding, there will also be time for some participating startups to pitch. 

On Wednesday evening 7, after the first day of the CES Asia, a special  pitch event will be organised at startup accelerator and co-working space XNode for all participants.

Besides these events, the Holland Innovation Network China could help you to connect with relevant Chinese companies and help you to find your way in the Chinese market and startup ecosystem.


Registration for Dutch or Sino-Dutch startups is now open! Some examples of participants at the Holland Innovation Pavilion and startup booths at CES Asia:

 Travis the Translator

Travis is a pocket-sized device that instantly recognizes and translates speech in 80 languages in less than two seconds. Travis' unique features include offline translation, 12hr battery life and assistance from artificial intelligence making it smarter the more you use it. Travis has a team working from the Rotterdam, New York and Shenzhen.


Allocacoc is an industrial design company who makes and designs PowerCubes. Since its inception, Allocacoc focuses on setting a different standard. Such a standard is not limited to a country’s borders, so we had a strong international focus already from the beginning Allocacoc started in Delft and now holds offices in California, Shanghai, Suzhou and Tokyo.


HighTechXL is a community of exceptional creators driven by their love for hardware and open innovation. We share knowledge, facilities, and network to foster the ultimate space where startups, scale-ups, and investors can work & connect under the same roof. We help hardware founders move fast from prototype to market, cover the Hardware Startup 101 and plug early-stage founders into our dedicated network to fast track access to capital, customers, and suppliers. HighTechXL will launch its acceleration program in Shanghai in cooperation with local accelerator XNode.

 & You?

Sign up!

Are you interested to explore the Chinese market and/or expand your network within China? Are you focussed on Consumer Electronics, do you have a prototype and are you still in the fundraising stage?

Sign up now to join our selection for the last available spots!

A startup booth costs around 800 euros (6000 RMB), which includes costs for printing graphics on your booth and CES Asia badges.

For questions, information and registration please send an e-mail to or take a look at our website: